I’ve run into an issue regarding youtube videos both ranking it on youtube but also using it on a landingpage for that higher dwell time, woop woop. Not that this exact scenario happens all the time, but I was turned off by the fact that I went looking for something (instructions on how to install the sensor) and the longer content may have had it, but wasn’t worth my time to dig it out.
The first video I found first (highest ranked one) was about 14 minutes long and, after waiting, then trying to find the part where he actually gets to installing the sensor, I left and went searching for a shorter video. To give you a better idea why I’m asking this: I recently replaced the air flow sensor in my car. My one question is about longer video content: sure, longer content ranks higher, but does it do it’s job at converting better (whether the CTA is to subscribe, sign up for a service, etc., learn a skill, etc.) than shorter videos? Of course, if the intention is purely to get better rankings (which is a huge part) than that’s cool. Awesome article Brian! I gotta say the two things that stick out to me here are 1) that you found in your research the fact that tags really didn’t seem that important in ranking, and 2) the tip for adding the subscribe button (very visibly) in lieu of a watermark amazing advice!
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